Hi, I’m Becca
I’m a writer and communications strategist based in Southern California. I help mission-driven organizations and brands shape their stories, gain media attention, engage audiences and organize systems that let them move quickly and strategically.
I’m drawn to how people make meaning — how we tell stories to educate, inspire, and move each other. That curiosity is the thread that runs through everything I do.
To me, communications work is part strategy, part storytelling, and part sandbox — a space to test and tinker without the fear of knocking down what you just built and trying again. It’s where creativity meets structure; where the right string of words can change minds and inspire action. I believe the best work happens when you leave space to explore, ask better questions, and let meaning emerge.
I leverage my expertise in media, culture and social impact to help people and organizations find the clarity, confidence, and creativity to tell stories that matter and get them heard:
💬 Strategic Messaging: Op-eds, statements, speeches, talking points — crafting language that resonates and moves people. My goal is to make every word land with power and clarity.
📢 Earned Media Strategy: Comprehensive media relations strategies and rapid response — creative tactics to secure coverage and reach your audience.
📱Email Strategy and Digital Campaigns: Drip campaigns, newsletters, social media strategy — building audiences and driving action online.
📈 Internal Systems and Communications: Workflow coordination, internal comms — keeping teams aligned and effective.
🌴 Outside the screen, you can find me in the ocean, at the tennis court, or wandering vintage markets with my film camera… usually with my husky in tow.
If you’d like to work together or just say hello, drop me a line at becca@roserevolution.org.