Peep is a smart shopping and community building app that allows users to take or upload a photo of any item to find an identical match or similar dupe to buy, create mood boards and share inspo with friends. I designed social content designed to engage Gen Z and Millennial shoppers who value originality and personal style more than chasing every trend. The content brought the app to life through trend-aware formats: recreating iconic movie looks, the Peep Personalities series, and conversational mock texts showing how users could use Peep to build a style identity.